Insurance Services
The overarching goal of this focus area is to ensure that individuals have access to insurance protection, safeguarding their families and properties in the face of unforeseen events, including motor accidents, health challenges, and property damage. The key strategy to achieve this is through offering comprehensive insurance protection, which encompasses a range of insurance products such as motor insurance, health insurance, and property insurance, providing customers with extensive coverage and peace of mind.
Insurance Services Strategy
- In addition to providing insurance, there is a commitment to creating awareness on insurance, imparting financial literacy and education as value-added services at competitive prices, ensuring that marginalized individuals understand and have access to the benefits of insurance.
- The focus is on offering insurance products that are not only comprehensive but also affordable for a wider demographic, making insurance accessible to many who may have been excluded.
- The simplification of policy purchase processes ensures that customers can easily access the insurance coverage they need, eliminating barriers to entry.
- The provision of excellent customer relationship management is a fundamental aspect of this initiative, ensuring that customers receive the support and assistance they need throughout their insurance journey.
- Strategic partnerships and referrals with businesses, organizations, and associations that have existing relationships with the target customers are leveraged to expand the reach of insurance offerings.
- Digital marketing is employed to reach a broader audience with insurance products, making it easier for individuals to learn about and purchase insurance.
- The existing customer database is harnessed to benefit from insurance offerings. This allows for personalized and efficient customer service, ensuring that previous customers are well-informed about insurance options and can easily access and manage their policies.